With List Match Audiences, you segment your customer lists based on how they are currently interacting, and have previously interacted, with your brand. The only catch here is that Quora requires you to have a lookalike audience based on a current audience that already has at least 3000 users. Quora has introduced image ads which are a perfect way to showcase your products to new audiences that have demonstrated similar behavioral patterns to your current users. With lookalikes, you need to change your copy to highlight your offers and introduce your brand to the new users you wish to attract. This lets you expand your reach to new audiences while narrowing your targeting. If a good percentage of your visitors visit Quora as well, remarketing will be your best friend.Ī lookalike audience means Quora will make a new audience based on users similar to your present audience. Just add the Quora Pixel to your site to get an overview of unique visitors. Quora lets you see how many of your current site visitors also visit Quora. To this end, try remarketing, or targeting ads to a user based on their online history.
The better you target a user on Quora at the right time, the better your results will be. Now, let’s take a closer look at some tools to make Quora ads work for you. Budgets can be as low as just a few dollars as there is no minimum spend required to get started…”Ĭhanging your message to target where the user’s intent lies is a quick way to target ads on Quora, and the question-based format makes it easy to track user intent. Based on performance and competition, our system will then determine the cost of that click, which will never be more than the bid entered by the advertiser. Quora ads are only available on an auction basis, meaning that we require advertisers to specify a bid value they are willing to pay for a click. Lorry Destainville at Quora says this about advertising on the platform: Quora estimates that they receive over 200 million unique monthly visitors.Īlthough many brands love running ads on Facebook and Google, you shouldn’t throw your entire advertising budget into these dominant platforms. While most people do not explicitly navigate to Quora, links to the Q&A aggregating website tend to pop up in organic search results.
If you Google a question, Quora will likely be high on the results pages. These answers also tend to be higher quality than those on other sites like Reddit. It’s basically a more authoritative version of Yahoo Answers. Quora, a publicly mediated question and answer forum, relies on a system of upvotes and contributions from the expert community to provide insightful answers.